Well, Chelsea did it again.
Just a few days after Eden Hazard announced his decision to come to Chelsea, the Blues Hulk to Chelsea reportedly locked up the Brazilian star for £38 million. After rumours circled that he would cost nearly £100 million (buyout clause included), getting the winger for under £40 million is quite the bargain.
He will be a part of a dangerous Chelsea attack that will make even Vincent Kompany shake in his boots (or something like that). The Blues were all about defense this past season, but not anymore.
Hulk is a big reason the culture will change. Accordingly, you can be sure that he will have a big impact right away.