Listen up ARCA-holics: Breaking news out of Daytona. The ARCA Re/Max Series may be losing it's title sponsor (Re/Max), but they have signed another corporate sponsor in Menards Home Improvement Stores.

The company announced they will be the new sponsor of the Pole Award and will give $10,000 to the driver who wins the most poles in each season. The deal also gives a $1,000 bonus to each driver who wins a pole award this season.

Additionally they will contribute to the points purse.

The Pole Award will be called the Menards Home Improvement Pole Award presented by Ansell Protective Products. Menards will also become both the Official Home Improvement Warehouse and Official Protective Glove of the ARCA Re/Max Series.

Menards is owned by John Menard, father of Sprint Cup Driver Paul Menard and is based in Eau Claire, WS. The company operates 245 locations in 12 states.

This news comes on the heel of Menards announcement that they will sponsor nine time ARCA champ Frank Kimmel.

In addition to sponsoring the pole award and Kimmel they will sponsor son Paul and Yates Racing, along with partial sponsorship of Robby Gordon in the Cup Series, Paul for 16 races in the Nationwide Series and Matt Crafton in the Truck Series.

Menard doesn't look to be hurting in these tough economic times.

Are we looking at the new title sponsor for 2010? Only time will tell.

Photo source: ARCARacing.com