February 5, 2009
The New York Islanders have launched their new Mobile Squad text messaging service this week, and fan reactions have run the gamut.
For some, this type of instant messaging is looked at as just another way to get information they would normally be getting off the Internet, but delivered to their hands like a Big Mac. For others, they look at it as an invasion of privacy and intrusion on their time.
You have to sign up for the service, but you can also stop it at any time. As this is brand new, the type of information which will be broadcast is breaking news, game recaps, and ticket sale information. Contests will be run and winners selected based off this Mobile Squad database.
I give the Islanders credit for trying to reach out to their fans and their market through new venues. Things are tough all over, and those who do not change with the times will remain stagnant.
So, if you'd like to try the service, text the word "JOIN" to 66856. Your phone plan's standard text messaging rates will apply. I don't think they will be sending out too many texts per day where they will become a nuisance, but you can always stop the service by texting STOP to the same number.
Give it a try and see how it works for you.
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