As the Nets franchise tries to put their past in New Jersey behind them, they find themselves in a situation that can only be described as new. Sure, they're keeping their old name, going back to their old city, staying in the same division and competing against the same rivals, but there are many things that will change on their own for the Nets as they move to Brooklyn.
Putting the team within the five boroughs of New York City has made this old rivalry with the New York Knicks a classic, "this town ain't big enough for the two of us," territorial battle. The Nets do have their long-standing ties to New York, but everybody in the city knows that NYC is Knicks territory.
Now this may never happen, and if it did it more than likely wouldn't be permanent or change the hegemonic view in NYC, but the Brooklyn Nets have a chance to take over New York. The "takeover" wouldn't consist of dethroning the Knicks, but an extreme, if possibly temporary takeover in the media (nationally and locally) and attention in New York.
I have compiled five ways in which the Nets can launch a full blown attack on the NBA, NYC and the media. In order to build a good, local, "take the train to the game," fanbase the Nets must do these things quickly and simultaneously.