To be a successful heel in the WWE, one needs to first and foremost create hatred for his character.
There are certain wrestlers—like Daniel Bryan—who are incredibly good at making the WWE Universe hate them.
Of course, wrestlers don't want to be hated because they lack talent. It's the kind of hatred that still intrigues fans. Though fans don't like what you're saying on the mic, they still want to hear what you're going to say next. They want to see these wrestlers put on a great show, but in the end be defeated.
Some are so talented at being a "heel" that fans actually love to hate them rather than despising them for real.
These guys cheat to win, belittle fans and run away from opponents. Others just bully the rest of the locker room.
Regardless of their disgusting behavior, fans can't seem to get enough.
These are the 10 best wrestlers in the WWE right now—at this very moment—who portray evil, cruelty, deception and downright nastiness better than anyone else.
Whether he reminds you of Billy Gunn or Curt Hennig, "The Show-Off" Dolph Ziggler easily entertains.
He's a heel (for now), and most hate him for it. Yet the same haters long to see him at the top and in a title hunt.
It's Ziggler's in-ring ability mixed with his propensity to play his role well that makes him one of the WWE's most talented heels.
In his case, the "heel" tag is just a side note.
Better wrestler than many on this list? Absolutely.
Better heel? Not quite.
Ziggler is only No. 10 because by the looks of things he might not even be able to have a place on this list soon.
There is much intrigue surrounding Antonio Cesaro's upstart.
In the few times Cesaro has been in the ring, he's been impressive.
He appears to be a bit of a smug bully.
Worse, he stole Teddy Long's ex-girlfriend—Aksana—and rubs it in Long's face.
Cesaro's the kind of guy the WWE Universe wants to see in action. Deep down, they enjoy watching him throw his power around, all the while loving to hate him.
There seems to be more intrigue surrounding Damien Sandow than there is around The Big Show's turn.
It's for good reason.
Sandow represents a gimmick that seems to continuously work in the WWE: the snotty, rich aristocrat who feels sorry for the "poor, uneducated" WWE fans who are beneath him. Luckily, Sandow is here to save them.
Perfect. Instead, fans will instantly hate him.
Sandow has provided flashes of what could be without fully presenting his ability just yet.
It's enough to tease fans into wanting more.
Cody Rhodes is a classic example of a young, talented up-and-comer fans "hate" because he's a heel, but actually enjoy and want to see rocket to the top.
He's talented—there's no doubt about it.
But he brings so much more to the table as a second-generation superstar. Rhodes' family boasts of plenty of wrestling talent.
Then there's the matter of playing the bad guy.
Rhodes goes for more of the groveling, hit-them-when-they-aren't-looking kind of heel. You won't hear many complaints about his technique because he employs them perfectly.
Like Ziggler, Rhodes is on the list of best heels primarily for his talent. The label just so happens to be in place.
The Big Show just recently made the switch from face to heel. Many argue it has been an unsuccessful transition for one reason or another.
Show's character doesn't land him on this list. It's more his actions that give him a spot.
Simply put, he kept John Laurinaitis in power.
His rants about the fans not supporting him are basically nonsensical, but they will only make the WWE Universe dislike Big Show more—thus rendering him an effective heel.
Still, many fans believe Show has always been a better heel than he is a face.
Alberto Del Rio is an incredible talent.
First, there's the gimmick. He's a Mexican aristocrat who trash talks opponents and fans. He drives his own expensive car to the ring and brandishes his own announcer.
What a smug jerk, right?
If you agree, Del Rio has played his character perfectly.
Then you look at what he can do in the ring. Sure, he wouldn't be able to carry a singles match in the main event of a major pay-per-view as the champion, but Del Rio is solid.
He provides quality matches and can mesh with anyone in the locker room well enough.
Kane earns the fourth spot on this list purely for his gimmick.
He's not the most technically gifted superstar in the company, and he never has been. At his age, he's slowing down, and it's showing.
None of that matters.
Kane—the devil's own—is a beast and a force to be reckoned with. He's a one-man wrecking crew.
He shows up, destroys opponents and disappears again.
Why? Because he doesn't have to do much else to be a successful heel.
There are two types of heels: the ratty kind who are conniving and cheat to win, and the kind who mercilessly destroy anyone who gets in their path without remorse.
Kane is the latter, and he does it better than anyone else on the roster.
Chris Jericho may go down as one of the greatest heel characters of all time.
Fans absolutely despise Jericho, yet they have no reason to not respect the man.
Jericho pulls out all the stops when it comes to his character. He'll attack an opponent, his past, his relationships and his family.
Then he'll attack an opponent mid-match against someone else.
Jericho uses dirty tactics—strategies that have fans hating him more and more. He's one of the best at his job.
John Laurinaitis is on the list ahead of Chris Jericho for two reasons.
First, Jericho was recently hit with a 30-day suspension for actions in Brazil—actions he used to create more buzz for his heel character and turn fans against him (something great heels do best).
Also, Jericho will be leaving the company very soon. So while he's a top heel right this minute, he's going to rapidly decrease as we see him less (in Brock Lesnar fashion).
Second, Mr. Laurinaitis is in a position of power leading to an increase in his heel practices. He's on the list this high because he has a better platform than most of the others.
He controls the whole show.
Adding nasty Eve to the mix makes Laurinaitis a better heel. Utilizing David Otunga and turning The Big Show only make JL worse of a character.
He signed Lesnar, stood idly by while Lesnar attacked Triple H and beat down an already injured John Cena with the help of Tensai.
The list of nastiness is building.
Technically speaking, the character of John Laurinaitis might be a bigger heel than Daniel Bryan, but he isn't a better heel.
If there's one man the WWE Universe absolutely love, hate and love to hate, it's Daniel Bryan.
He's the perfect mix of all the other top heels combined.
Conniving like Cody Rhodes? Absolutely.
Once he has his sight set on you, he'll stop at nothing to attack you, much like Kane.
He'll pull out all the stops and play head games as well as Chris Jericho.
Bryan has blamed everyone else for his losses, turned his ex-girlfriend AJ crazy, manipulated many, cheated, run away scared and rubbed victories in fans' faces. All of these actions make it so easy to hate him.
Outside the ring, he's a genius.
Inside? He's a dangerous technician and one of the best in the business.