Pictured: Not a single top guy.
When one looks at the WWE main-event scene, to say that it is depleted is an understatement.
(Which is why, personally, I don't understand why Raw is moving to three hours, when they don't have enough top draws to keep people tuned in for two.)
The top draws in the company are as follows: John Cena, Randy Orton, CM Punk, Sheamus, Alberto Del Rio and Chris Jericho.
Men like Triple H, Brock Lesnar, The Rock and The Undertaker only show up once in a blue moon, don't wrestle on Raw or Smackdown and usually have a one-off at the big pay-per-views.
They aren't a weekly attraction on Raw or Smackdown.
Other wrestlers like Christian, Kane, Big Show and Daniel Bryan aren't really top guys. They are guys who are near the top, and are even allowed to hold the world title, but ultimately, are elevated simply to make the WWE's preferred stars look good.
Christian will job to Orton. Kane will job to Cena. Daniel Bryan will job to Sheamus.
The big six in the WWE are the ones I mentioned above.
Now, here's the problem with that:
A. Alberto Del Rio is boring and is being forced down people's throats. He's not so much a top draw as it is the WWE wanting him to be, regardless of what the fans think. (Fact: More people seem to like Ricardo Rodriguez than ADR. Okay, maybe not a "fact," but it's at least probably true.)
B. Due to a lack of top faces, both Orton and Sheamus are being forced to perform as good guys. Both of them are far better as heels. Especially Orton. (Fortunately, it looks like Orton is going back to his roots as a heel after this past Smackdown.)
C. Chris Jericho is constantly doing the job for the Punk and the next generation. While that's admirable, it hurts his own standing as a truly top-tier man. Though I doubt he cares at this point in his career.
Overall, these situations make the main event scene tragically weak.
By letting Bryan win the title, you instantly inject new blood into the main event. By giving him a win over Punk for the title after a tremendous match at Over the Limit, you're establishing him as a top guy in the company for a while.
And that is something the WWE desperately needs right now and will need even more as time goes on.
Because there will come a point when you simply can't go to the Rock, HHH, Taker or Y2J and say: "Hey, come work WrestleMania for us." They'll be retired.
At some point, you're going to have to truly build the next generation of mega-stars out of the current generation of wanna-be mega-stars.
And you can start with having Bryan show he's no pushover by becoming the next WWE champion, thus helping him to increase his credibility and erase his apparent weakness.