As evidenced by their decision to stage the sport at historic Horse Guards Parade, just a stone's throw from 10 Downing Street, London Olympic organizers clearly have a marquee role in mind for the women's beach volleyball tournament.
Question is, can the sport's marquee names—Americans Kerri Walsh and Misty May-Treanor—steal the show?
The two-time defending gold medalists will face strong challenges from Brazil and China, as well as an in-house gut-check from American up-and-comers Jen Kessy and April Ross.
Kessy and Ross just missed on an Olympic bid in 2008 but have made big waves on the international volleyball scene over the four years since.
Combine their rising fortunes with Walsh and May-Treanor's historic three-peat attempt, and London 2012 has the chance to become an instant beach classic.
Now, a look at the teams America will send to London.