Half an hour ago, TNA (or Impact Wrestling) president Dixie Carter sent out the following tweet:
Montgomery Gentry shot their new music video at the Impact Zone this week. @VelVelHoller will star in it. Loved hanging out with you guys!
It's almost incredible that, instead of promoting how good their latest PPV, Sacrifice, was, the company's president promotes the fact that there's been a music video shot in the Impact Zone!
Great move, Dixie!
Instead of promoting a music video, how about fixing TNA's problems.
Now, there are lots of things wrong with Impact Wrestling at the moment, but for the most part, their shows have been getting better as the weeks have gone on.
The problem is that despite all of the good things that are happening onscreen, the ratings don't show it.
Dixie Carter brought Hulk Hogan in because of his name value. She hoped he would increase the ratings because of his involvement.
It's a decision that's backfired because there's been no significant shift in Impact ratings or PPV buys.
If it wasn't for Spike TV, I doubt TNA would survive.
I just hope that Dixie concentrates a little more on Impact's off-screen issues instead of who's shot a music video in the TV studio that week.
If she doesn't, TNA will continue to be a second-rate company.
That's a shame, because the fans and the superstars deserve more.