Travis Rice Takes Snowboarding to New Heights and Is Looking for More

Why We WatchOfficial AccountMay 17, 2012

National Geographic called him "the best all-around snowboarder in the world." Red Bull produces feature films showcasing his talent. He snowboards some of the most dangerous and exotic back-country terrain in the world. If you don't already know him, you should.

Travis Rice grew up the son of a ski patrolman in Jackson Hole, Wyo. At 18, he drove out to Mammoth, Calif. and weaseled his way into the Superpark competition, beating out the field when he launched a backside rodeo over a 110-foot gap jump.

After that performance, Rice was asked to be part of his first sports action film, Transcendence. Since then, he was won countless awards, including two X-Games gold medals, and starred in the critically acclaimed snowboarding films First Descent, Art of Flight and That's It, That's All.

In 2012, Rice launched the first-ever Red Bull Supernatural in Bald Face, British Columbia, where he invited the 18 best back-country snowboarders in the world to compete in natural conditions. It was the ultimate contest for the best all-around snowboarder, and Rice aptly paced the competition.

The future is bright for Rice, with everyone waiting to see what he will do next—not just as a snowboarder, but as one of the sport's true innovators.


Aimee Denaro, Producer
Mike Kattenburg, Editor
James Weitz, Camera
Lindsay Rappaport, "B" Camera

Special Thanks

Red Bull Media House
Brain Farm Cinema
Transition Productions
Kemp Curley
Curt Morgan
Degree, Masters of Movement
Weber Shandwick, Chicago