Chelsea don't need to win the Champions League to lure the best players to Stamford Bridge.
Yes, it would make things easier. Considering Chelsea are planning to make some major moves this summer, it would be a great advantage. However, it doesn't actually matter that much because there is one thing that trumps all else in today's day and age.
Fame, loyalty and glory all take a back seat to the big paycheck. Right or wrong, it's how the best teams continue their dominance.
Manchester City just won an English Premier League title with a motley crew of mercenaries, backstabbers and money grabbers. Do you think they care at all that they were eliminated in the Champions League group stage?
Of course not. They lifted one of the most prestigious trophies in Europe, and they instantly became heroes by ending such a long drought at City. Those players will all be revered, even if they didn't do anything of note in Europe.
Next year, Chelsea might be doing the same exact thing.
Regardless, players will come to Chelsea. It is one of the best clubs in England. They play in front of a great crowd, and the team is always in the hunt for silverware.
If they fall to Bayern Munich in Allianz Arena, it won't be the end of their big-target transfer hopes. Players were going to City well before they were in Europe's biggest competition.
The same might happen for Chelsea this summer.
Yes, I want Chelsea to win the Champions League. The old guard has come so, so close, but they've never lifted Europe's biggest trophy. Now is the time to do it. They deserve it.
Chelsea have a great chance to win this Saturday. They're well-rested. Roberto Di Matteo will surely have some clever tactics. And, in the Champions League, the Blues have been doing just enough to win.
It's important for them, but it isn't necessarily important for the club's future.
Yes, it would be great to return to the competition, which provides a great deal of money, exposure and glory. It would be great to be European champions, especially considering how league play went this year.
However, when transfers look at Chelsea, it really won't make that much of a difference.
Chelsea have the money necessary to bring the best transfers in. If Chelsea want a player, Roman Abramovich will pay (too much, if necessary) to bring that player in.
Love it or hate it, money will get the job done.
Even if Chelsea don't.