As of late, people have been clamoring in an uproar over the treatment of the World Titles (because it has been just dynamite up until recently, right?). The World Title matches recently, have been used as the opener and one-hour main-event matches on recent episodes of RAW and even the PPVs. Expected of the World Heavyweight Championship, this treatment is being aimed at the WWE Title as well, and it's been leading many to bring up the phrase "no man is bigger than the WWE."
To that I say, "Bouldercrap!" WWE is a huge company around the world. There's no ifs, ands or buts about it. They're the largest wrestling promotion in the world, and rightfully so. There closest competition isn't even aimed at the same demographic (that being New Japan Pro Wrestling.) So clearly, WWE is big.
That said, the simple fact is that WWE has gotten so large...they've managed to create "monsters." Not monsters in the sense they take away and destroy the WWE, but monsters in the sense that the creations can become too much for the WWE to handle and eventually those monsters grow to the point that the WWE cannot contain or control them.
Don't believe me? Well, let's look at a hypothetical situation for a moment. Let us say that tomorrow the WWE were to vanish due to Paul Heyman managing the money, Vince Russo in complete control of what we see on television and Vince McMahon micromanaging every RAW and Smackdown. In that event, who'd be OK if WWE were to go under? The answers might shock you.
John Cena would be OK if the WWE were gone tomorrow. He's a fairly decent actor, he's charismatic, smart enough to get a prenuptial agreement (apparently), a well-known guy, soon to be single and there's a host of other good qualities he possesses. And I gotta assume that their will always be a place in the mainstream for someone like that. By that logic, John Cena is bigger than the WWE.
The Miz, (surprisingly enough) would be OK if the WWE went under tomorrow. He may not have as many notable mainstream appearances as Cena, but I gotta believe Miz would be going back to his roots (MTV) if he could no longer be "The Most Must-See WWE Superstar." Yeah, Miz is bigger than the WWE.
Chris Jericho would be OK if the WWE were to go under tomorrow. He's become a decent-sized figure in pop culture. I haven't heard them before, but I hear good things about Fozzy. He can obviously write, so if WWE were gone, I don't think we'd be long without more Jericho in some form or fashion.
Those are just a few of the current guys who would be good, and there are a few others throughout history who've become bigger than the WWE. You might know a couple of them. A man named Steve Austin. Another by the name of Dwayne Johnson, just to name a couple. And of course, "The Immortal" Hulk Hogan.
You want to know who wouldn't be OK if the WWE were gone tomorrow? A lot of guys. Daniel Bryan, CM Punk, Dolph Ziggler, Zack Ryder, Cody Rhodes, Kofi Kingston, just to name a few.
At that point, there are a few choices on what to do next. Some may choose to go ROH (or back to ROH in some cases.) I see that being Bryan, Punk and maybe Ziggler. For others, a TNA World Championship lies in their future. That would probably be Ryder, Rhodes and Kingston. Still, other opportunities abound in Japan, India, the U.K., Mexico, etc.
My point being that the WWE Championship is not the Alpha and Omega for a select few of the WWE. So, as far as the main event slot goes, it's not a matter of who's the champion. It's a simple matter of who's the biggest/bigger star in the company. You don't put your trump card on the back burner because he doesn't have something he doesn't need. If anything, it diminishes the value of John Cena and the WWE itself if it has its top guy displaced by a figurehead (champion).
Now, I know a lot of people may not like it, but the simple fact of the matter is this: John Cena is the biggest star in the WWE right now. It's pretty much been like that for years. It takes a lot to change that and there's nothing on the horizon to indicate that will change in the foreseeable future.
So take it for the lie that it is the next time you hear Triple H, Vince McMahon, Johnny Ace or whomever say the line, "No man is bigger than the company," or something to that effect. Because that's what it is. A lie. If it wasn't the case, why would Cena be in the main event 99.9 percent of the time?