I thought this was a pretty cool story and video about Craig Cox and this sports futures company, yoonew:
Craig Cox, an Associate Professor at Texas Tech's School of Pharmacy picked up two lower-level tickets to Sunday's Super Bowl Game in Tampa, Florida for $29!! Well, $29.70 each actually.
Cox went on yoonew.com, a website that treats tickets to sporting events like the stock market. If the team is hot, the price for the ticket is high. If they're bad, the price is lower.
A month before the NFL playoffs started, Cox put in for Arizona and Pittsburgh and at that time, the price for a ticket was just $29.
While Super Bowl tickets are going for $2,500 up to $8,000, it turns out Cox will actually spend more money on his plane tickets than on his game tickets.
Cox could have sold his tickets at a huge profit, but he and his brother have opted to go to the game with their $29 tickets.