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Brock Lesnar's return is also burying the title belts.
Daniel Bryan and Sheamus, as already mentioned, have been feuding over the World Heavyweight Championship, yet are still billed much lower than the John Cena-Lesnar feud.
The World Heavyweight Championship is one of the major belts in the company and should be treated as such. By building Lesnar-Cena as the No. 1 feud, the WWE devalues and discredits the World Heavyweight Championship.
Lesnar's return has had a similar effect on CM Punk and his WWE Championship.
CM Punk has been involved in the WWE Championship picture since June 2011, yet his feud is clearly playing second fiddle to Cena-Lesnar.
Instead of having Cena headline pay-per-views, CM Punk and his WWE Championship should be the main draw, building the holder of the WWE Championship as the best man in the company.
Unfortunately, WWE has diminished the value of the WWE Championship with Lesnar's return.