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There's a romanticism to Brooklyn that will lure NBA fans who don't have a team right now
Team-less fans in Seattle and Kansas City and Pittsburgh and London won't simply adopt the Nets overnight, but the NBA's freshest franchise is a much better fit than the alternatives.
There seems to be a glaring void staring back at NBA fans right now...if you don't have a home team, which franchise do you actually like?
Of the game's players and teams right now, far too many have turned off the national fan base. Most push the DISLIKE button on Kobe and the Lakers, LeBron and the Heat, Dwight and the Magic, Carmelo and the Knicks...and on and on and on.
Enter the clean-slate Nets, into GQ's Coolest Place on the Planet, with the simple and bold black-and-white motif, and see if they don't get their share of national and global fans on board.
Sonics fans will be up in arms at the suggestion they might cheer for anyone else while waiting to get their team back ...but in truth, if you're gonna watch NBA basketball, watching the new-look Nets announces loud and clear "No, I don't root for Oklahoma City!"