The WWE needs to make sure they continue their success at pay-per-view events and the best way to do this is to have Daniel Bryan compete in both the WWE and World Heavyweight Champion matches.
On Monday Night Raw, Bryan won the Beat the Clock challenge by defeating Randy Orton's time. Bryan won a squash match against Jerry Lawler in under three and a half minutes.
CM Punk then came out and held his title up high as Bryan was chanting "YES!" with the crowd. This put a smile on the faces of the Internet Wrestling Community and most of the WWE Universe.
Let's be honest, this feud is going to be pretty sweet. We have already seen a couple of great matches between the two on Raw and SmackDown—imagine how it would be on a PPV.
The excitement level for a feud between Punk and Bryan is incredibly high, but can you imagine what it would be like if Bryan were in two title matches?
At the Friday Night SmackDown tapings on Tuesday, Bryan came out to fight Sheamus in a rematch for the World Heavyweight Title. The match went on but Alberto Del Rio, the No. 1 contender for the title, came out and interfered. Bryan was furious and he wanted a rematch, so it happened later on in the show.
Bryan eventually lost in the match. However, this does not mean he can't get another chance at the title. At this point it won't make much sense because he lost to Sheamus three times in a row, but in the wrestling world, if it makes dollars, then it makes sense.
Nothing will ensure PPV buys like having one of the hottest stars in the company wrestle twice for both titles. If there is anyone in the WWE that could do it, it's Bryan. He has the wrestling ability and conditioning to put on five-star performances in both matches.
The best part about this scenario is the chance that he may hold both titles in his hands and drain out the crowd in Raleigh, N.C., during Over the Limit with the "YES!" chants. This may even lead to something that plenty of wrestling fans have wanted for years: title unification.
Let's not get ahead of ourselves here because the opportunity needs to be set for Bryan, but if there was a way the WWE could effectively unify the titles, this would be the ideal way. Put both belts on Bryan and have him claim that he is the undisputed champion.
This could then lead to a series of triple threat or fatal four way matches for the belt that would include Bryan, Del Rio, Sheamus and Punk.
Having Bryan in both main event matches with the crowd behind him the way they have been since WrestleMania would not only help buy rates, but it will change the whole landscape of the WWE. There are more reasons to go ahead with this idea then not, so why not give it a chance and see how it goes?
If you want "legitimacy in the WWE," then unifying the title and having it around the most technically-skilled wrestler in the company is the best way to do it.
Sammy Sucu is a featured columnist for the WWE. Sammy also writes for the NFL, the Minnesota Vikings and the Los Angeles Lakers. You can follow him on Twitter and follow all of his coverage during WWE events for live updates and analysis.