Vince McMahon made a phenomenal move by partnering WWE with YouTube and now fans will truly reap the benefits of this partnership when The Miz takes on Santino Marella for the United States Championship during the Extreme Rules preshow.
We've already seen entertaining segments and full shows appear on YouTube, but now we're going to be treated to a live match. It's about time WWE went back to holding preshow matches free in order to get fans hyped for the PPV.
Fans need a free preshow match to get hyped for the PPV and make potential buyers order right before the event starts. Years ago when WWE had Sunday Night Heat, fans were often treated to several matches leading into the PPV, some that had storyline implications and others that had implications on the PPV itself.
This has been lost on WWE programming for several years, but McMahon is finally using his assets to his advantage. With the amount of people glued to their computers, tablets and mobile devices, a live-streaming match with two over superstars on YouTube will only benefit WWE overall.
The Miz vs. Santino Marella may not have storyline implications and lacks any build whatsoever, but this is a championship match with two superstars who can get the crowd involved. The Chicago crowd is one of the best professional wrestling crowds in history and will make sure they get into the match with some creative chants.
With a title on the line, a hot crowd and two fairly capable performers, expect WWE to push the envelope with YouTube. This is a major step in the right direction and a phenomenal promotional tactic by McMahon that we should expect to see used often in the future.