Last week, I identified the face of each National League franchise and explained my reasoning behind each pick.
Usually, the face of a franchise is a player skilled enough and with a bright enough personality that his organization can build a team and advertising campaign around him.
Sometimes, as when incompetent ownership makes fans wary of any official club messages, the face of the franchise is not the player marketed as such by the team.
Oftentimes the franchise face embodies the state and direction of the team, like a young star on a team trending up.
In this article I will make and defend my picks for the face of each AL franchise. My criteria will include talent, age, salary, club tenure and personality, among other things. For each team the criteria may be weighted differently, and of course this list is colored by my own biases and whatnot.