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Ground and pound it is. Depth at running back was a need for the Jets, and they've made their first addition to the backfield by adding someone who can help them get out of short-yardage and goal line situations.
Ganaway is a big boy at 6'0" and 239 pounds. He had a huge season in 2011, but it was his lone productive season out of three. He had shown potential before, but he was given the workload and carried it with ease, with 1,547 yards and 21 rushing touchdowns.
From Dane Brugler of CBS Sports:
Despite a highly productive senior season, Ganaway looks like nothing more than a short-yardage back with limited burst and speed to do much past the line of scrimmage...a mid-to-late round draft choice who needs to stay balanced and run with consistent power to hold down a roster spot in the NFL.
Dynamic and explosive plays are not his strong suit, as he lacks breakaway speed to leave defenders in his dust, but when it comes to three yards and a cloud of dust, he could be one of the better backs available in the draft.
According to NFL.com, his success wasn't entirely residual, either:
Ganaway is a legitimate prospect in his own right. He shows good initial quickness, a burst through the line, and seriously imposing size that give him fourth- or fifth-round value.
Pick grade: B+
The Jets are looking to get back to the ground and pound mentality on offense, so Ganaway is a good way to get started. He can provide depth at running back, and is probably a better goal line and short-yardage situational back than Shonn Greene, who will probably lose some snaps to Ganaway.
His lone season of productivity notwithstanding, he will at least give the Jets more goal line options in the backfield. But wasn't that what Tim Tebow was brought in for?