In the past few years, the WWE has shown a higher propensity for going with WrestleMania rematches the following year. In particular, the Undertaker has faced both Shawn Michaels and Triple H twice in the past four years.
That concept, however, must not be overdone, and The Rock vs. John Cena should not be added to the list.
The WWE has every reason to give the green light on the WrestleMania rematch after the record number of buys just a couple of weeks ago. As a profitable company, it is hard to look away from 1.3 million buys and not want to repeat the success.
But why must this match happen at WrestleMania? The Rock vs. John Cena will inevitably happen one more time, but it does not need to happen at the Grandest Stage of Them All.
There used to be a time in the WWE when huge matches such as Rock/Cena did not wait until WrestleMania. They could be used to sell other PPVs and draw in big revenue from a month other than April.
Randy Savage vs. the Ultimate Warrior rematch at SummerSlam 1992. Bret Hart vs. Shawn Michaels at Survivor Series 1997. The Rock vs. Hulk Hogan rematch at No Way Out 2003. Hulk Hogan vs. Shawn Michaels at SummerSlam 2005.
In today's company, all of these matches would occur at WrestleMania. All of them. You never see two big "icon vs. icon" bouts occurring at any other show anymore.
What's so wrong with having Rock vs. Cena II happen at SummerSlam or Survivor Series?
The feud between Rock and Cena lasted over a year, and quite frankly, it was shoved down the viewers' throats. Yes, it was entertaining, but not all of the fans want the same thing to happen next year as well.
Therefore, having the match at another Big Four PPV, such as Survivor Series, would be an ideal scenario. The WWE would get their rematch, and the show would most certainly have more revenue because of the spectacle.
Then, Rock and Cena could split off and focus on different opponents for WrestleMania. With Stone Cold vs. CM Punk possibly happening as well, the WWE does not need Rock vs. Cena II at WM 29 to top their record buy rate.
So while the rematch will likely happen, do not have it on WrestleMania. Leave it for another PPV, and let WM 29 bring a different feel to the company than its predecessor.