Floyd "Money" Mayweather is infamous for his pre-fight buildup by talking smack to his opponents and discrediting them as much as he can. People love it and it's one of the main reasons why we tune in to see him. The confidence and swagger that he exudes draws the people's interests and makes them excited for when his fight night comes.
So, what's so different about Mayweather's upcoming fight against Miguel Cotto?
Well, it doesn't seem like Mayweather wants to diss or even disrespect Cotto at all! And even if he does, it seems trivial in the likes of his prior fight buildups in his career.
This was pretty evident in the face-off both men had with Max Kellerman. Both men seemed to be best friends during that segment.
Mayweather even went as far as saying he thought of Cotto as an undefeated fighter. He discredited the fight with Manny Pacquiao because of the catchweight that was involved, weakening Cotto. He then discredited Antonio Margarito's fight because of the whole plaster in the gloves issue.
I personally find this hilarious because when Pacquiao was going to face Cotto back in 2009, Mayweather said that he thought Joshua Clottey beat Cotto. Granted, that was three years ago, but I don't see why his outlook of the fight would change now.
I'm going to give a quick break down of why I think he's doing it.
The first reason is the obvious reason, he's trying to build up the fight. He's doing it in a polite and civil way by building up his opponents' accomplishments and validating Cotto as a legitimate threat to his record.
My next reason is, Mayweather simply can't.
What do I mean by this? Well, he already faced some backlash when he selected Cotto as an opponent (mostly from Pacquiao fans) because Pacquiao had already beat him back in 2009.
If Mayweather were to rant on about how Cotto's already been beaten and Money hasn't, well then people would go on about him fighting Pacquiao's leftovers. He can't really rip on the Margarito loss because of the controversy and Cotto already avenged it last December.
My final reason is, it's Cotto and it won't work.
Look at the man, he looks like he has a stone slab for a face with an emotionless look most the time. You can't really phase him like that and get in his head because it'll just breeze past him.
Margarito, the man who wrecked Cotto in their first fight by possible use of plaster, wasn't even able to get a rise out of Cotto. He heckled Cotto for being a baby and a quitter and Cotto just let it blow past him. So maybe Mayweather knows that trying to get in his head with disrespect won't work so it's futile to try.
All I can say is, expect the high praise and civil gestures toward one another to continue. I don't see any drama happening between now and the end of their fight. So don't hold your breath hoping to see Mayweather choke Cotto or kiss his nose because I doubt we'll see it.