Will New Jersey Nets Be Saved by Move to Brooklyn?
Break-ups are always hard to do. That is an eternal truth I am in the process of learning. Break-ups, for a lack of a better word, suck.
I remember the good old days. We used to share overpriced pizza and Coca-Cola. We used to laugh, cheer and cry together. We used to spend time together, and I fell in love. I took hours out of my life just to spend time with my first true love.
Now that relationship is over. We are sort of in the awkward stage. You don’t know a good thing until it’s gone. Now that wonderful thing is leaving my imperfections and me for someone bigger and flashier than I am.
I’ll miss my New Jersey Nets when they leave the Garden State and travel to the bright lights of Brooklyn. My love affair is over.
Or is it?
As a Nets fan living in New Jersey this move will definitely leave a sour taste in my mouth. The Prudential Center is a 20-minute drive away from my house and The Rock became a second home to me.
I’m still not sure whether I will root for the Nets after their exodus. This is a dilemma that faces many New Jersey-based fans. They are the only team I ever knew, and I will most likely still cheer them on.
Brooklyn isn’t that far away, but a part of me will miss having a basketball team in my backyard.
It is only 16 miles between Newark and Brooklyn, but the effects of this move are much bigger than just 16 miles.
From a basketball and financial standpoint this moves makes a whole lot of sense. But in the eyes of this fan it feels like my team has betrayed me.
Sadly, I have to vouch for this move. It isn’t going to solve all the Nets' problems, but it is a major step in a long rebuilding process. I will still root for my favorite franchise, and if the wins pile up I won’t say a word.
The first thing this move does is that it gets rid of the "The Curse of Dr. J.” I don’t believe in superstitious curses but they clearly have a huge part in the sports world.
The organization sold the superstar Julius Erving to the 76ers in 1976 and promptly moved to New Jersey in 1977. Since that fateful year, a string of bad luck has plagued the Nets.
They have not won one NBA championship but experienced the heartbreak of losing on the biggest stage. Twice.
Jason Kidd and Vince Carter delivered this team back-to-back NBA championship appearances. They first fell to the Los Angeles Lakers who swept the Nets en route to their third straight championship. Then in 2003 the San Antonio Spurs beat New Jersey 4-2.
The Brick City has had two number one picks in the NBA draft, but neither Derrick Coleman or Kenyon Martin panned out. The curse contained tragic, disappointing, and just plain weird events.
Even Richard Jefferson, Kidd and Carter couldn’t bring home a trophy to the shore. This move to Brooklyn will breathe new life into an organization and hopefully lift the curse.
Of course, it will take more then Dr. J to make this team relevant again. Deron Williams has one foot out the door, and the organization needs to attract a new fan-base to Barclays Center next year.
Basketball-wise, a move to Brooklyn doesn’t exactly save them, but it will give them a new reason to win. That reason will be a whole new crowd of supporters. Fans do help a team but that means that the Nets need good fans.
New Jersey has to get on Brooklyn’s good side.
Having living legend Jay-Z on board helps but it is not the end-all be-all for getting fans.
The famous "Develop, Don't Destroy Brooklyn” movement hindered the Nets move to the city and might hinder their quest for supporters.
But the future is incredibly bright.
The Nets have pulled out all the stops for an extensive marketing campaign that launched early this year and focused upon the city of Brooklyn. More importantly it features an aspect called Brooklyn Taste that highlights local food and restaurants.
GQ magazine recently named Brooklyn as the coolest city on the planet. It doesn’t get much better than that. Brooklyn is a market full of possibilities. The Nets have an impeccable opportunity knocking at their door.
If they can find the best possible way to take advantage of everything this city has to offer the move to Brooklyn will save the New Jersey Nets.
They have a chance to do something big there. The fans are there. The food is there. The coolness is there. Jay-Z is there. A whole new experience is there.
Sure, it's going to be hard to get over my breakup with the New Jersey Nets but I can move on.
I’m really starting to fall head over heels for this new girl-Brooklyn.
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