TNA Victory Road Posts Terrible Buyrate; What Can They Do to Get More Viewers?
TNA has a roster full of talented wrestlers who can put on the same quality of matches as most of WWE's wrestlers, and yet they still seem to be struggling to build and maintain an audience.
According to reports, TNA Victory Road had roughly 7,000 PPV buys, less than half of what the same PPV did in 2011.
These numbers are possibly due to the fact that people did not want to buy both the WWE and TNA PPV and were forced to choose between the super-stacked WrestleMania card or the luke-warm TNA card.
While TNA has all the talent necessary to be successful right in the locker room, they do not have the writing talent to put on shows that make people want to tune in every week.
I watched TNA for as long as I could, and eventually I had to stop making it a weekly thing. I simply could not watch as some of my favorite wrestlers were saddled with terrible feuds, worse story lines and being booked to lose to people who had no business beating a future legend.
I am all for giving an up-and-coming superstar a shot at beating a legend, but when someone like RVD is losing to guys like Gunner and Crimson regularly then there is something wrong.
Why is the guy who held the ECW and WWE championships at the same time being beaten by these green upstarts? Because TNA has no idea how to section off its talent.
People go from the main event to mid-card to low-card all the time for virtually no reason. Look at Samoa Joe; he was once the lifeblood of TNA and now he is little more than a company veteran who seems to have lost his desire to be the best.
How many TNA PPVs have you purchased over the last year?
TNA prides themselves on presenting the best wrestling, and some nights they do. They can have great matches which rival anything WWE does, but having great matches is not all pro-wrestling is.
TNA clearly has a lot of problems, but not all of them are unfeasible to fix, and many of them are easily solved.
The first thing they need to do is create a better writing team. Obviously, the people there are not doing the trick and Dixie Carter needs to choose between her loyalties and the future of the company.
I respect Dixie for remaining loyal to the people who have been loyal to her, but this is a business, not a social club. I believe and applicable phrase would be "You have to break a few eggs to make an omelet."
Another thing which must be done is having a more defined main event, mid-card and low card. WWE fans know where the wrestlers stand in the pecking order because it is made extremely clear to us on a weekly basis who the top guys are and who the nobodies are.
I have seen people in TNA go from being champions to being jobbed out within months with no reason behind it other than someone got an itch to push another superstar.
Creating an environment where people feel ranked may not be great for morale, but as I said before, this is not a social club.
This is a business, one which survives only if the fans want it to, and the fans do not want to see the people behind TNA hold the hands of a bunch of superstars who can't come to terms with where they stand on the roster.
The fans of TNA want to see the people who deserve to be pushed get exactly that, and they want to see it consistently.
Inconsistency is part of what led to WCW's downfall. Well, inconsistency and about a million other problems, but it was obvious the company was in trouble when the story lines became incoherent and the wrestlers being pushed made no sense to a person with a grasp on logic and reason.
Finally, TNA needs to realize that people become more invested in watching something on TV if they can actually go see it once in awhile.
Until TNA gets out of the sound-stage they shoot Impact on, they will be a regional promotion who just happens to have national TV deals.
You can talk about their overseas ventures all you want, but they are a US-based company and if I can't go see them without driving for several hours because I live in Chicago and they never come here, then why would I keep watching it on TV and ordering PPVs?
Part of the great thing about being a sports fan is going to see this stuff live. It is a totally different experience than watching at home, and when that experience is confined to Florida, some fans feel alienated.
If TNA starts touring, even three to four months out of the year, throughout the country, then they are likely to gain more fans.
The occasional trip to another state for a few shows is just not enough, and until they remember that part of the reason WCW began gaining ground back in 1995 was the fact that they began touring more, they will be stuck with buy rates of less than 10,000.
Will Vince McMahon ever buy TNA?
WCW used to be mainly based out of a sound-stage for their main show WCW Saturday Night before the show was devalued by Nitro and Thunder.
Once TNA sees that they can follow some of the paths WCW followed without making the same mistakes, then they can actually become a rival of WWE.
Vince McMahon obviously does not see TNA as anything special since the last year has seen WWE stop shying away from showing current TNA talents in video packages. Ric Flair was even brought in for the Hall of Fame and allowed to speak on stage.
I want TNA to be bigger and better because without real competition, WWE has no reason to try as hard as they did during the Monday Night Wars.
I know all this has been said before, and it will be said again, but until TNA really becomes a force to be reckoned with, it will continue being said over and over again.
What do you think? What can TNA do to gain more viewers?
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