The unveiling of the new NFL uniforms on Tuesday makes it official that this league can make an event out of anything.
This is the league that seemingly makes a month-long mini-series out of the release of its schedule.
While we don't yet know when and where most NFL teams will be playing in 2012, we know what they'll be wearing.
Shrouds were lifted from 32 mannequins Tuesday afternoon at the NFL Shop at Draft store on the corner of Sixth Avenue and 42nd Street in Manhattan.
It was much ado about very little. The jerseys haven't changed that much.
So relax, those who feared that Nike would turn NFL fashions into the glittery, fluorescent eyesores that so many college uniforms have become.
While the "Any Given Sunday" axiom still applies in the NFL, the new uniforms won't make fans feel like they're watching "Any Given Sunday."
The main difference in the uniforms is the architecture. Of course Nike will make a couple of bucks selling this technology to the public, but the material will be more noticeable on HDTV than from the upper deck of most NFL stadiums.
The Seattle Seahawks' jersey is the only one that's strikingly different. Those weren't exactly the most sacred of NFL threads, anyway.
Even before Phil Knight's Shoe Store took over NFL uniform design, the ugliest color in the league's spectrum of sartorial splendor belonged to the Seahawks.
That radioactive green is accented in the Seahawks' new uniforms. It outlines the numbers and serves as trim for the collar and shoulders.
The Seahawks, at least in 2012, are the only team without solid-colored numbers. Instead, the numerals are emblazoned in a silvery, scaly pattern.
It was almost as if the NFL allowed Nike the Seahawks' jersey as its one canvas to go wild.
After all, the company that made it difficult to stare directly at Oregon football players needed a creative outlet somewhere.
Fans outside of the Great Northwest, however, will notice only subtle changes to their team's get-up.
If the Broncos' model jersey is any indication, they'll go heavier on the orange. They never should have gone away from that in the first place.
Sure, the Broncos won their first Super Bowl in 1997, the year they switched to their blue uniforms, but they abandoned their Orange Crush roots in doing so.
The Detroit Lions historically have had problems much bigger than their wardrobe. Their signature Hawaiian blue now seems a little brighter. Perhaps they're trying to parallel the Tampa Bay Buccaneers, another downtrodden franchise that changed from a spring color (often called "Creamsicle" orange) to a bolder hue in 1997. The Bucs won the Super Bowl five years later.
The San Francisco 49ers' jerseys showed none of the gold trim that has made their uniforms one of the best in the league. Just their traditional red with plain white numbers. Bad move.
Only one version of each team's jersey was on display Tuesday at NFL Shop at Draft. Alternate jerseys weren't revealed.
Beware. Nike's mad fashionistas could be saving their most shocking work for that.