Here we are--Nike unveils 32 new jerseys in all their peacock-esque resplendence:
Photo via Business Wire for Nike
Darn! I need some shades! But, wait, on closer inspection, these new "outfits" look amazingly like the old version.
Indeed (with the outrageously awesome exception of the new-look Seattle Seahawks), what's "new" in the new uniforms isn't how they look. It's how they are due to perform. Nike has launched a revolutionary new concept in football-form-follows-football-function. Can sports gear be revolutionary?
Well, maybe. If this new designs delivers on half of its promises, we'll at least see some happy players. Whether they'll really be faster or cooler or more difficult to tackle remains to be seen.
But the players who wore the prototypes were impressed. Buffalo's "new gear" ambassador was Safety George Wilson.
Photo from Mr. Wilson's twitter page: (exposay.com and Claudio Umma/PR Photos)
Do you know that George identifies himself as Bills Safety/Model/Actor? One look at those beautiful eyes and you know why. What was I talking about? Oh yeah, the new uniforms.
In general, Nike has made the new jerseys more body-hugging. Defensive linemen are thrilled.
There is meshwork built into the designs from neck to toes for "optimal thermoregulation." Translation, they'll let the sweat evaporate.
Nike has put in something that they call DEFLEX padding, which is a part of the uniform fabric itself.
"Four-way stretch, hydrophobic materials enable range of motion wet or dry." Even the socks are a space-age combination of compression, cushioning, venting and heaven knows what else. Maybe there are the Wings of Mercury hidden in the heel.
Basically, these uniforms are engineered to be strong, flexible, all-weather—and, above all, light.
Yeah, but how do they look?