Los Angeles Rams

St. Louis Rams New Nike Jersey Unveiled

St. Louis Rams cornerback Cortland Finnegan at the Nike unveilment of its new uniforms. The picture from the Rams' official Facebook page.
St. Louis Rams cornerback Cortland Finnegan at the Nike unveilment of its new uniforms. The picture from the Rams' official Facebook page.
Justin GibsonCorrespondent IIIApril 3, 2012

The St. Louis Rams, along with the 31 other NFL teams, will have a new look this upcoming season as Nike has unveiled its new uniforms.

Nike and the NFL agreed to five-year, reported $1.1 billion licensing deal for apparel worn by players, fans and sideline officials. The apparel will become available at retailers at the end of April.

Reebok and adidas controlled licensing for the NFL for the past decade. It is believed the loss of the licensing contract with the NFL will result in an approximate $200 million to $250 million a year in lost revenue for Reebok, according to Fox Business.

Alterations to the uniforms vary by team.

On the Rams' official Facebook page, the team said it decided to take "full innovation" in the Nike Elite 51 uniform, which includes Flywire technology that reduces weight and provides a lockdown fit over pads.

Keeping with their traditional design aesthetic, the uniform is completely engineered from the inside out. The new uniform focuses on creating a system where the baselayer, padding, jersey and pant work in concert with each other. A few of the new innovations include increasing sleeve articulation for better range of motion and integrating new four-way stretch fabrication to provide a streamlined shrink-wrap fit.

The transition from Reebok to Nike has been anything but easy. Nike sued its counterpart last month after Reebok used Tim Tebow's name on New York Jets apparel. Nike was not the official licensee at the time, yet argued Reebok tried to illegally capitalize on the quarterback's March 21 trade from the Denver Broncos to New York Jets.

Pictures of the entire Rams' uniform set can be seen here.

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