Selling team jerseys has long been a huge moneymaker for the NFL, but thanks to the hype surrounding the new Nike threads, business is about to pick up for the most popular sports league in the United States.
Reebok did a nice job with the jerseys and added some stability after an ill-fated run with Puma, but the designs had gotten old and stale, so it was time for a change. Nike has done some interesting things with jerseys in the college game, so it's no surprise that there has been a ton of excitement from football fans with regards to what they might do with NFL uniforms.
While most of the teams have the same basic jersey design and many were actually forbidden from making changes because of the league's five-year policy in terms of altering a look, Nike has brought a completely different feel to the table. See for yourself with these photos of the Seattle Seahawks' new uniforms courtesy of Seahawks.com.
Reebok's jerseys were nice but very basic. That certainly isn't an issue with Nike's new tops as they look much sleeker and more streamline than the previous design was. Not only should this be beneficial to the players as it will make them more aerodynamic, but it provides a much more modern look for the fans as well.
How will the fans respond to the new Nike jerseys?
Diehard fans are likely to buy jerseys no matter how they look, but Nike's interpretation figures to draw in even more people. There were probably plenty of people who were too cool for school when it came to buying the Reebok jerseys, but these Nike jerseys should appeal to even the most fashion-sensitive fans.
Nike is always on the cutting edge with everything they do, and these jerseys are no exception. The vast majority of NFL fans want the very best when it comes to their team's apparel, and in terms of quality and aesthetics, Nike has knocked it out of the park once again.
This new partnership is guaranteed to be beneficial for both Nike and the NFL. Between now and the start of the season, an untold amount of new Nike jerseys is sure to be sold, ensuring that the rich will only get richer. The NFL tries to be the biggest and best in everything it does, so it should come as no surprise that it brought Nike aboard.
Jerseys have long been reserved for wearing to games and tailgate parties, but with this new sleek, stylish design, NFL jerseys may now be a regular wardrobe choice for people to wear out anywhere. That's precisely what the NFL and Nike were probably hoping for, and if early indications tell us anything, it's that these things will sell like hotcakes.