While the return of Brock Lesnar to the WWE is the shot in the arm the ratings needed, his purpose for returning is much deeper than that.
The former WWE and UFC champion will usher in a new era for John Cena as the face of the company.
Many fans are tired of Cena’s good-guy routine, and last night’s post-'Mania speech was the WWE giving the universe exactly what they didn’t want. Cena was trying to thank The Rock and be the super nice guy because the WWE brass told him to.
They wanted serious heat on the star when Brock Lesnar made his return. NoDQ.com is reporting on the details around Lesnar’s WWE contract:
Multiple sources report that Brock Lesnar has signed a one-year deal with WWE that will see him work through WrestleMania 29 in New Jersey next year. Lesnar has signed on for a minimum of two appearances per month over the next year plus additional appearances during the build to WrestleMania 29. The belief is that Lesnar will make around 30-35 appearances over the next year but WWE likely has the ability to negotiate additional appearances, if he's willing to make them.
With the crowd eating it up, Lesnar returned to the WWE with a huge head of steam and the entirety of the WWE universe behind him. Not only will this be a great move for the ratings, it should spawn the rebirth of John Cena that the fans have been looking for over the last several years.
Cena has lost his edge with most of the adult fans, so getting involved in an all-out war with Lesnar who can play an amazing heel is the perfect way to get the crowd back on Cena’s side.
While the Attitude Era is dead and buried, there is nothing to say that the WWE can’t go back to a style found in the WWE just after that called the Ruthless Aggression Era. That’s when guys like Lesnar, Chris Benoit and Kurt Angle ran the show.
The plan will be to get Lesnar to draw that aggression out of Cena and essentially, make him snap. As a company, the WWE will try to keep Cena a good guy to continue making wishes and supporting kids, but they know it’s time for some sort of change.
With Cena and Lesnar working together for the next few months, the hope is that Cena will be back in the good graces of the fans by the time the feud is over.
The ball is in WWE’s court now; let’s see if they can pull this off.
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