Brock Lesnar's Return on Raw: The WWE's Latest Band-Aid for the Future
Brock Lesnar's return on a searing hot, post-WrestleMania Raw brought out the best in what I have already called the best wrestling crowd on the planet.
The crowd at the AmericanAirlines Arena in Miami was the collective star tonight, complete with sympathetically defiant "YES!" chants for a conceivably wronged Daniel Bryan in a show-long contribution that rid the broadcast of a single dull moment.
Just when it seemed the crowd could not be outshined in all their fervent glory, Brock Lesnar's heavily rumored return came to fruition, as the WWE rolled out yet another big star from the outside to add some patchwork to its roster during a prolonged financial downturn.
It was certainly a moment in time. You were happy. I am happy. Brock Lesnar is a wrestler again, and the wrestling world is happy.
While I was one of a vast majority of observers to revel in a truly special atmosphere, reality quickly set it once the fun show went off the air.
The WWE has demonstrated a dangerous pattern of relying on WrestleMania to carry its business as it stacks the biggest show of the year with names of the past that are still relied upon to deliver the goods in the main event.
This is a direct result of a similarly dangerous trend of the WWE getting cold feet when it comes to committing to new stars who can potentially fortify the WWE's business long term.
Daniel Bryan seems to have been the latest victim of this counterproductive activity on the strength of an 18-second loss at WrestleMania as Sheamus finally seems to be getting his legs back. The death toll of would-be future stars who turned into flameouts through recent years reads like the list of FCW standbys destined for greatness.
With the WWE set to re-up its subscription to super glue—from the Rock to Brock Lesnar—apparently it doesn't seem to have any more faith in its so-called future stars than that of its developmental talents.
As exciting as it is to have a fresh, new, money-drawing face back in the WWE, one cannot responsibly look at the big picture and not be concerned for the WWE's well-being over the long haul.
We've seen this movie before.
Big star comes in, creates interest and carries business. Then big star leaves and takes interest with him.
While this flash-in-the-pan booking is appealing to fans in its own way, business will be much better off once the WWE finally decides to take the risk of putting its efforts into stars who will stick around, thus increasing revenue streams (house shows, TV licensing, pay-per-views, etc.) tenfold.
It's no secret that Brock Lesnar will not be working a full-time schedule, putting him in the same category of the Undertaker, Shawn Michaels, Triple H, and the Rock as yet another temporary solution to the permanent problem of roster depth in the WWE.
But don't let me blow your buzz. For now, let us just sit back and allow the WWE to inject its faithful needle of adrenaline into our veins. The high may not last very long, but at least it will feel good while it does.
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