In a backstage promo that was specially made for YouTube, The Rock voiced his intentions to take out John Cena at WrestleMania XXVIII on Sunday when they lock horns in what has been billed as the biggest match of all time.
The promo wasn't anything groundbreaking that hasn't already been said, but it featured The Rock at his best. He made fun of men dressed in Chewbacca costumes or wearing mascara who might have been watching and said that he would beat their beloved Cena on wrestling's biggest stage.
This particular promo wasn't really necessary as everything that could have possibly been said has already been said, but it was a brilliant move by the WWE nonetheless. The sheer number of people that visit YouTube on a daily basis is astounding, so the goal was obviously to draw in fringe wrestling fans or perhaps people who aren't wrestling fans at all.
There's no telling whether it will be effective or not, but even if it brings in a few more pay-per-view buys, it was well worth it for Vince McMahon and the sports entertainment giant. Many hate the way the WWE has been harping on social media sites like Twitter and Facebook, but it's tough to ignore the fact that wrestling is becoming more and more mainstream.
WWE's partnership with YouTube has been a big part of that as well as the company has launched its own channel and created several original shows to upload. The reaction to the venture has generally been positive, so it's only natural that WWE would use the site to hype the biggest show of the year.
Perhaps the biggest thing that a wrestling fan can take away from this promo, though, is that The Rock is primed and ready for April 1. He fully realizes how big this match is going to be, particularly in his hometown of Miami, Fla., so I expect The Rock to be on top of his game despite how long it has been since he last wrestled a singles match.
For as good as Sunday's overall card looks, the event will always be remembered as a flop is The Rock vs. Cena doesn't deliver. Neither man is a great technician by any means, but they're both showmen and will do whatever it takes to ensure that WrestleMania XXVIII is one for the ages.