Championships are won on the recruiting trail just as much as they are on the field. The recruiting business requires dedicated, relentless and tireless labor in order to be successful, and even this isn't enough.
Probably the most important aspect of recruiting is related to the recruits themselves. Coaches that can connect with recruits are normally the most successful recruiters, and in order to make this connection, they must know what recruits want to hear.
High school kids are some of the most unpredictable creatures on the planet. This being said, there are several things that every recruit wants to know. If a coach wants to reel in a top ten class, he would do well to learn each of them.