The NBA is currently trying to rebuild itself after a disastrous offseason that included a work stoppage that started in July and held games off until Christmas.
As quickly as the NBA seems to have recovered from the stoppage, it did immense damage to, and basically reversed, all of the work the league had done to get the NBA to its most popular state in years.
Now, the league is faced with figuring out how to earn back that goodwill from fans and become the insanely popular sport it used to be. That is going to require a lot of diligence from commissioner David Stern and the rest of the league office. They need to find a way to reconnect with the average fans and make them feel significant again.
Stern and his staff also need to convince corporate partners that the league is stable and poised to make a large comeback. The task facing the league is a daunting one.
This article will describe five things that, if done by the NBA or its teams, could absolutely ruin the league.