It is the inevitable life of a fighter. The hard work, rise to fame and inevitable decline back into mediocrity.
At times, it is painful to watch our favorite fighters go from an intimidating icon to somebody who looks like each fight could be their last.
The fighter's name can only carry them for so long until fans begin to look at their career objectively and see that the end of the road is near.
Star power is something fighters obtain during their career, which leads one to becoming a bigger draw at the gate, higher TV ratings, and more pay-per-view buys. This star power also creates a dedicated fanbase, which eventually brings new fans to the UFC.
Here are 10 fighters who have lost that star power.