Unless the Colts choose to pass on Stanford quarterback Andrew Luck with the top pick in the 2012 NFL Draft, which is very unlikely to happen, it looks like the Redskins will select Baylor quarterback Robert Griffin III with the second overall pick in this year's NFL draft.
Nothing is yet official, but we can at least at look at what these two could do together.
There is little doubt that RG3 will be a hit on the field, according many respected football analysts including the NFL Network and Fox Sports’ Brian Billick. He was strong in his comment on ESPN Radio's Mike and Mike in the Morning.
"RG3 is the best athlete who can pass with accuracy and arm strength that I have ever seen enter the league. That includes Michael Vick and Cam Newton; he is the best and has the greatest potential of them all."
But a successful RG3 who can make the Redskins a winner, that combination means money and marketing potential both on a local and national level.
So what kind marketing combination can we expect from the possible pairing of RG3 and the Redskins? For the moment, we will leave out the marketing talents of the Redskins owner Daniel Snyder and look at a more global business model.
There is no better person to ask than Ronn Torossian, the CEO of New York-based 5WPR—one of top public relations firms in the business. Its client list is a who’s who of celebrities and athletes, including Sean "Diddy" Combs, Snoop Dogg, Jalen Rose and Allan Houston, to name a few.
How do things play out early for RG III in Washington?
Torossian » "For a franchise with such a large and devoted fan following, times have been rough for the Washington Redskins' fans and their owner, Daniel Snyder. Robert Griffin III or RG III has been a poster child for college athletes with his stellar academic performance and Heisman Trophy play on the field. If everything is as it appears, Mr. Griffin will be a perfect fixture in Washington to help restore their organization back to their winning ways. From a PR perspective, Griffin can help the Redskins win on and off the field."
What kind of endorsements can he expect to get?
Torossian » "The endorsements will present themselves across a spectrum of different industries before Mr. Griffin is even able to take the field. Someone as well-spoken and well-rounded as Griffin can expect many opportunities -- and is likely to do a great job for any sponsor. If Griffin can win on the field, playing in a great media market like Washington, he can be tremendously successful as an endorsee in a wide variety of categories."
How would you advise Griffin to proceed?
Torossian » "As anyone who goes from a high school football star to a famous millionaire in the spotlight in a short duration of time, I would advise Mr. Griffin to analyze every decision he makes and keep a solid team around him that is focusing on what is best for him. Griffin has to be able to balance the tremendous amount of pressure on any 21-year-old in the spotlight -- money, fame and women. Having worked with professional athletes and high-profile celebrities, the pressure and demands are nonstop. To go from the Baylor to being the face of Adidas -- that's no easy task for anyone, let alone a 21-year-old."
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