The WWE is seemingly all out for this year’s WrestleMania. The company has stacked the card so much, that a Hell in Cell match isn’t even going to be the main event.
WWE is expecting this year’s installment of the “showcase of the immortals” to be its most successful one to date. They have sold a ton of tickets, expect at least one million pay-per-view buys, and by the looks of all of the new t-shirts that have come out recently, expect to sell a lot of merchandise.
WWE on the surface has seemed to have done a very good job on the side of marketing, promoting and creating revenue channels and opportunities for its biggest event of the year.
But what about the show itself? Sure a lot of people are going to spend money to watch, but WWE still has to deliver a good, quality product next Sunday night.
A good, quality product April 1st could mean more people tune in moving forward.
The answer is not as simple nor cut and dry as it may seem. So how does WWE go about this?
First off, they have to divvy up the time for each match right. WWE has to make sure that each match receives the proper time. Unfortunately for you Divas fans out there (the few of you), that means the epic Divas tag team match will be no longer than five minutes and nor should it be. No one is buying the event for that match.
Their big, moneymaker matches should get at least 15 minutes. With three hours to work with, that shouldn’t be too much of a problem—granted that WWE does not use too many useless promos and backstage segments.
They always provide time for the Hall of Fame inductees, and rightfully so. Any other shenanigans do not need to be on the show, aside from superstar promos. More time for matches means more time to tell a good story and a better match. Less fluff means every match could mean something and could be good.
Next on the list is make the younger/newer stars look like they belong next to the older, more established ones.
Guys like Cody Rhodes have a lot to gain from a win over the Big Show, but in the event the WWE is afraid of pulling that trigger with Rhodes, don’t have him lose the match by getting buried by Big Show. That may be hard to do with the size difference, but that’s why they have a “creative team”—to be creative.
The purpose of making those younger/newer talents look like they belong is because after WrestleMania, a good portion of the guys the show is built around will not be on television week after week like they are now. Prime examples are Triple H and The Undertaker.
Who knows how long The Rock is going to be around after the event. WWE doesn’t have to worry about this with guys like Cena and CM Punk, but being given a chance to shine would do wonders for guys like Zack Ryder and Dolph Ziggler moving forward.
A lot of casual fans will be watching this event. They may not know who Ziggler and Ryder are as of right now, but if they are put in the spotlight to a certain extent, they may catch their eye and may want to continue watching.
Last, but certainly not least, is give the people their money’s worth. Now that may seem obvious, but too often at WrestleMania we are given matches that are nothing more than a cue to go to the bathroom or grab some refreshments. We may still get this with the Divas match.
But I remember watching WrestleMania’s of years gone by where every single match had meaning. From the first match to the main event, I was tuned in. I can recall WreslteMania 17 when the show started off with Chris Jericho vs. William Regan. Then went into the Right to Censor vs. the APA and Tazz, then into Kane vs. Big Show vs. Raven in a hardcore match, then went into Eddie Guerrero vs. Test, then into Kurt Angle vs Chris Benoit.
Notice how I didn’t even mention the tables, ladders and chairs match, the first installment of Triple H vs. The Undertaker or The Rock vs. Stone Cold Steve Austin. Granted, the roster was a lot deeper back then, but that is the fault of WWE. I mentioned the first three or four matches of the show and they were all hot angles that people cared about and did not get up to relieve themselves.
Us fans have had quite a few of those recently.
People are paying almost $70 for the event in high definition and deserve to have a hot show from beginning to end.
If the WWE accomplishes all of these things, they would be better off for it.