In a city full of sports superstars, how will a guy like Tebow fit?
Well there is no better person to ask than Ronn Torossian, the CEO of the New York based 5WPR, one of top public relation firms in the business. Their client list reads like a who’s who of stars including Sean “Diddy” Combs, Snoop Dogg, Jalen Rose and Allan Houston, to name just a few.
Via email Torossian addressed my questions on what life might be like for Tebow in New York City.
Bleacher Report: At first glance the Tebow to the Jets deal looks like an odd-marketing fit?
Torossian: Not really. Tebow is already a marketing sensation—highly visible; he is appealing and as a New York Jet has the whole world open to him. He is already one of the most popular athlete-celebrities in the world.
Now that Tebow is coming to New York City he has the potential to put himself in a different hemisphere when it comes to his marketing earnings.
So, from a public relations and branding perspective, the Jets acquiring Tebow is an absolute home-run.
B/R: How intense will the spot light be on Tebow in New York?
T: From temptation to privacy, the stakes in the Big Apple are different and one wonders how he will cope with the non-stop pressure.
There’s no escape from the constant celebrity status in New York. So Tebow will need to be prepared for what the big city brings—for good and for bad.
He is likeable and has already broken through the sports barrier as a known American celebrity. If he can win in New York, he can become as well known and as well liked as any celebrity worldwide.
Torossian also pointed out that Tebow has many friends in the advertising community up and down Madison Avenue. He has deals in place with Jockey Underwear and FRS, with other sponsors ready to take meetings with him.
At this point, no one knows if Tebow will be a success on the playing field for the Jets.
But one thing is for certain: He is already causing a buzz in New York City and he hasn't even put on a Jets jersey.
By the way, if you want one of those new green and white No. 15 Tebow Jets jerseys, you might have to wait until April. The NFL is in the process of changing uniform suppliers to Nike—so try to be patient.
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