We NASCAR fans have a habit of eating up everything that has to do with our favorite drivers. It's our way of showing our passion for and loyalty to the sport we love so much.
But in 2009, we will be able to actually eat our favorite NASCAR drivers from Hendrick Motorsports, thanks to the latest marketing idea from Kellogg's.
Kellogg's Pop-Tarts will feature drivers, Mark Martin, Dale Earnhardt, Jr., Jeff Gordon, and Jimmie Johnson, as well as their paint schemes and hauler designs, on the Brown Sugar Cinnamon Pop-Tarts.
There will also be NASCAR and Hendrick Motorsports trivia printed ones as well.
These will be a limited edition, sold everywhere in 2009.
New Hendrick Motorsports driver Mark Martin, who takes over the Kellogg's car in 2009, will drive a special Pop-Tarts paint scheme at Las Vegas, the Bristol night race in August, Richmond in September, and Lowe's in October.