Sean Gardner/Getty Images
Since Stephen Ross bought the Dolphins, he has been more interested in showmanship and making a spectacle of a football team than simply putting a quality product on the field.
After initial success in 2008 with new coach Tony Sparano, Ross grew weary of his run-first approach. Even if Sparano continued to have success, I would not doubt that he would have made a change in the name of making his team more exciting to watch.
To add appeal to his dull franchise, he brought in several minority owners such as Marc Anthony, thinking that it would actually make people buy tickets. He built a club inside of the stadium himself, and is said to be working on building a theme park across the street.
What Ross fails to realize is that football fans are not interested in those unnecessary aspects of the team. If a fan wants to go to a club, they are going to go into downtown Miami, not the football stadium. Adding all of these unnecessary aspects to a team gives the impression that the team is not good enough to stand on its own as a marketable product.
Aside from his bizarre marketing strategies, Ross' biggest problem is the perception that the Dolphins are not an attractive destination for quality football players and coaches. Ross tried to hire Jim Harbaugh (while Tony Sparano was still under contract), and failed. He was turned down by Jeff Fisher, and Peyton Manning refused to meet with him. Days later, the young Matt Flynn ran away to Seattle, despite having his former offensive coordinator as head coach.
Earlier this week, Ryan Clark came out to say that "no one wants to join the Dolphins." Clark was recruited by Miami a few years ago, but was uneasy with the lack of transparency in general manager Jeff Ireland.
Right now, the Dolphins have no direction, no quarterback, and a GM no one seems to trust except Ross himself. It may be time for Ross to pursue other endeavors.