WWE and Technology: Why Social Media is Bad For Wrestling

Tyler Lutz@@TheRealLutzContributor IIIMarch 18, 2012

WWE has always tried to keep up with the latest fads and fashions, and unfortunately the company has recognized increasingly popular social media sites as such. 

These sites are great for networking, sharing content and keeping friends and family up-to-date with what goes on in our lives, but should not be used by professional wrestlers to take shots at each other like a couple of high school kids.

The latest victims of social media war are none other than John Cena and The Rock, two well-respected superstars who will be the center of attention at WrestleMania 28. 

A recent verbal dispute between the two on Twitter went like this:

Regarding breaking kayfabe, The Rock began by directing this tweet toward Cena:

Breaking 'kayfabe' is easy, cheap and never entertaining. Boys who are desperate do it all the time. 

John Cena quickly answered back with this comment:

People should stick to the difficult stuff like mom jokes, sexuality, and making light of someone’s appearance.

The Rock responded:

The first sign of fear is when a man answers my raw aggression with a nervous smirk.

Cena then closed the exchange with the following reply:

Second sign is when he can no longer speak in public without reading his words. Have a nice night @TheRock.

Verbal battles like this should not take place on social media sites for two main reasons:

  1. Behavior like this is typical of pre-pubescent children or individuals with the minds and maturity of such.
  2. A brilliantly designed piece of equipment was invented and implemented into the WWE specifically for such verbal confrontations.  It’s called a microphone, and it should be used in front of a live audience if a superstar has something to say about another superstar.

If The Rock has a problem with John Cena smiling during a serious promo, he should walk to the ring, pick up a microphone, call Cena down and tell him to wipe that smirk off his face in person. 

Be a man, Rocky, and say it to his face. 

And if John Cena mentions the wrist notes thing one more time, I’m going to pull my hair out.  The Rock gets paid millions of dollars to memorize lines in Hollywood—he knows how to deliver a promo without notes, John. 

I know WWE is trying to capitalize on the popularity of social media sites, but Twitter and Facebook are being “shoved down the people’s throats” just as much John Cena’s character has been for the last five years.  I just wish I could watch an episode of RAW SuperShow or SmackDown without Michael Cole updating me on what is currently trending on Twitter, or how many Facebook fans The Rock and Cena have. 

I don’t tune in on Monday and Friday nights for those statistics, and I’m not sure many other fans do, either.

Please don’t misunderstand me, Bleachers.  I love Twitter and Facebook, and I use both daily to keep my friends, family and co-workers updated on my life and to provide inspiration to others in the form of motivational quotes.  These sites are great for networking and for positive communication, but they should not be used as a promo crutch by professional entertainers who get paid to perform for live audiences. 


Tyler Lutz is a new contributor to Bleacher Report for all things WWE.  Please provide your thoughts, suggestions, and support for him in the comments section below.  You can follow him on twitter at:  @TheRealLutz