Why Deion Sanders' Reality Show Is Great for Public Image

Adam WellsFeatured ColumnistMarch 10, 2012

INDIANAPOLIS, IN - FEBRUARY 05:  Deion Sanders of the NFL Network watches warmups on the field before the New England Patriots take on the New York Giants in Super Bowl XLVI at Lucas Oil Stadium on February 5, 2012 in Indianapolis, Indiana.  (Photo by Elsa/Getty Images)
Elsa/Getty Images

Deion Sanders is prepared to join the ranks of celebrity-athletes who star in their own reality television series. 

According to TMZ, the show will be centered around Sanders and his work with a charter school in Texas. 

Sources close to Sanders tell TMZ the legendary NFL star is working on a show that will focus on Deion and his work coaching the football team at Prime Academy, the school Deion is opening later this year. 

We're told the show will also show Deion off the field...as a single father raising his kids. Our sources say Deion does not want the show to slant negative or bash anyone...such as his ex-wife Pilar. 

That last part is critical to the success or failure of the show, and will go a long way towards determining what the public perception of "Primetime" is. 

To say that Sanders' divorce has been bleeding over into the public spectrum would be an understatement. These two might as well be battling for control of the assets, with the citizens of American serving as the judge. 

By taking his talents to the small screen to work with kids and show his life as a father, Sanders can get back a lot of the fans that felt alienated by having his personal life and divorce from his estranged wife play out in public. 

Sanders has the perfect personality to pull this off successfully. We all know how charismatic and flamboyant he is, especially in front of a camera. He is going to present himself and his family in the best possible manner. 

This feels like a natural move for Sanders, one that he will take to right away. He has a built-in audience of NFL fans who know what he can do when the microphones are in front of him. He would be working with kids, which is an easy way to help turn his fortunes around.