It’s a term that speaks to the notion that someone or something is so important that it must be first and foremost in the minds of the public, and there it must remain.
In the fight game, it has come to mean the best way to promote a fighter, not to mention the interests of the company that employs him.
Be it via self-promotion, thanks to Twitter and other media tools, or video downloads like those of Dana White, media saturation has never been greater than it is today.
But the line between what is important and what is simply entertaining has been crossed to the point that the virtue is often lost: information versus adoration.
Here is a list of people for which we have all the information we need.