It's the standard by which all coaches are measured. Everyone remembers winners.
Along with the quarterback, the head coach is regarded by many to be the most important and influential member of an NFL team.
NFL history will always look favorably upon coaches like Don Shula, Chuck Knoll, Tom Landry, Bill Walsh, and others because they were champions.
There's a reason the most coveted trophy in the NFL is named after Vince Lombardi. He won five NFL championships during a seven-year span.
There are only five current NFL head coaches who have won the Lombardi trophy (Belichick, Coughlin, Dungy, Gruden, and Holmgren).
Jack Del Rio took over the head coaching position in Jacksonville after the Jaguars had experienced three straight losing seasons.
In his first and only stint as a head coach, Del Rio has compiled a 50-46 record and two playoff appearances.
Entering 2008, the Jags had won 11+ games in two of the past three seasons. Jacksonville experienced a disappointing 5-11 record this year.
Del Rio will enter his seventh season as the Jags coach in 2009.
Norv Turner has gotten a rap in this league for being no more than a glorified offensive coordinator.
He was the Cowboys' offensive coordinator during the Cowboys' most recent Super Bowl run in the early 90s.
As a head coach, Turner has a losing record in the regular season (77-95) but a winning post-season record (4-2 heading into the divisional playoff game against Pittsburgh).
Turner cracks my list because of his longevity. He has managed to coach three NFL teams for a total of 11 seasons.
The remaining coaches on the list have all participated in a Super Bowl.
In five seasons in Chicago, Smith has had three winning seasons. After going 5-11 in his first season, he led the Bears to 11 or more wins and the playoffs in consecutive seasons.
In 2006 Smith took the Bears to the Super Bowl only to lose to the Colts. Chicago has gone just 16-16 since that loss.
While Lovie Smith's defense has slipped the past couple of seasons, a lack of consistent quarterback play has been blamed for holding back the Bears during Smith's tenure.
John Fox is old school. For seven years he has built the Carolina Panthers on the belief that tough defense and a power running game equals winning.
That belief has equaled two division titles, two NFC championship game appearances and a trip to the Super Bowl.
Fox has won 56 percent of his games and has never had a season worse than 7-9. He is also 5-2 in the post season.
Like Lovie Smith and John Fox, Jeff Fisher is a defensive-minded coach who builds his team on toughness.
Fisher has coached the Oilers/Titans continuously since the end of the 1994 season.
Since his first full season in 1995, Fisher has experienced only four losing seasons. He has almost an identical winning percentage as John Fox and has led the Titans to six playoff berths, three division titles, two AFC championship games, and a Super Bowl.
Of the coaches who have not won a Super Bowl, Fisher has come the closest. The Titans came just one yard shy of scoring the game-tying touchdown with no time remaining.
With all the scrutiny about play-calling that Andy Reid has endured this season, many people seem to forget all of the success that Reid has had during his tenure as coach of the Eagles.
Reid has won 60 percent of his games.
In a decade in Philadelphia, Reid has experienced just two losing seasons. His Eagles have racked up five division titles, four trips to the NFC championship game, and an appearance in the Super Bowl.