Smackdown has rarely been the flagship brand in World Wrestling Entertainment, but it has never been presented under weaker leadership than that of the infamous Vicki Guerrero.
The storyline presentation of the brand has gone with the angle that Vicki Guerrero is their General Manager. In the storylines of the WWE, a GM serves as an essential authoritative figure who is (kayfabe) in charge of creating matches and running the show.
I, myself, personally feel that the role of a GM is vital to the brand's overall appeal and success.
We all know that the WWE programs provided for us are scripted. The general public also realizes that the people playing the roles of GM are usually nothing more than actors or actresses.
I'm not actually criticizing Vicki Guerrero the person—my criticism is that of the character she portrays on television. She lacks most of, if not all of, the necessary traits needed to convey that she is a capable and competent GM.
Stability is the key word.
These days, much of the WWE's programming is missing program stability—not from a production standpoint but within the storylines. The GM's were placed on each of the three shows to establish some sort of order as well as play an active role within the storylines.
Eric Bischoff was a great example of what a GM should be. He was actually a guy with history and creativity—enabling the audience to believe that the WWE would hire a qualified person for the position.
I feel that a GM needs to possess authoritative, creative, and innovative qualities in order to "sell" the fact that they are exactly who the WWE is trying to present them to be.
Vicki Guerrero possesses none of these qualities.
Being in charge and having the ability to make decisions is not the same thing as being authoritative. Vicki appears to be nothing more than a scripted annoyance who only succeeds at her heel role due to the amount of heat she receives from the live audience.
But much like I what I said about JBL, being booed does not make someone a great heel. People boo Vicki Guerrero, not because she does a fantastic job at playing a conniving heel, but because her on-screen personality is so disgusting that it makes the fans either have the desire to boo or change the channel.
I'm certain that someone like Hillary Clinton would get a lot of heat at a live event as well, but that wouldn't make her a great heel.
The Smackdown brand is just focusing far too much on turning their wrestlers into characters. Last night's "Triple-Jeopardy" was a perfect example of relying far too much on gimmicks and less on quality wrestling and storytelling to get people to watch. This is not the fault of Vicki Guerrero because we all know that these kinds of concepts do not come from her mind.
But, that also could be the problem.
You would be hard-pressed to find a fan who can actually "buy" the fact that Vicki Guerrero was hired due to any form of natural ability that she might have. Her connection to the late Eddie Guerrero (May he rest in peace) is the only thing connecting her to the industry at all.
There is nothing wrong with wanting to remain within the family business. I just feel that they are using her character in all the wrong ways. She might have worked well as a temporary programming piece, but to enable her character to have full control over one of the WWE's most important programs is something that has and will continue to damage the integrity of the Smackdown brand.