Patience has always been the key to the success of football clubs in the transfer market.
Top teams like Juventus, Arsenal and Liverpool are perfect examples of clubs that are patient in the transfer market and their transfer regime has brought them considerable success over the years.
A club cannot demand instant success as a revolution in a club's squad often fails to bring a revolution in terms of results as new signings need time to settle in their new homes, gel together and form a winning group.
But today, huge amounts of money are being spent in the transfer market as a result of billionaire owners' big spending. Because of that, players have very little time to prove their worth before clubs look for other options elsewhere.
Tottenham Hotspur planned a major revolution under Juande Ramos, who almost changed the whole squad before an awful string of results got Ramos kicked out of White Hart Lane.
Ramos was replaced by Harry Redknapp, who has been very busy in the transfer window. But what really caught my eye were the reports linking David Bentley to a move away from Tottenham.
Bentley only signed for Spurs in the summer which was around six months ago. But it seems that Tottenham's patience has already run out. Doesn't one of England's top wingers deserve more than 6 months to prove his real worth?
And Spurs are just one example. In Italy, Inter's big spending in the 1990's could not get them the title while Juventus, who apply a more cautious strategy in the transfer market, enjoyed a successful era.
Many media outlets have already tagged Dimitar Berbatov "a failure" and questioned Liverpool's signing of Robbie Keane and link Keane to the exit door of Anfield.
Meanwhile on their behalf, Liverpool should be more patient with "flop" Andrea Dossena; he is a decent full-back and has been with Liverpool for only 6 months!
Many players have not had the instant impact they were signed to bring. But does that mean footballers should rotate clubs as much as they have done in the last couple of seasons?
Moving clubs very often would damage the players' careers and cause instability in the locker rooms at clubs.
Clubs should be more tolerant with their players. The issue of tagging a player a failure after a short period of time has gone too far, especially that the media seems to enjoy judging players when they produce a couple of below-par performances.
A healthy club is one that gives their players time to settle in and considers the human side of their players. Patience is, after all, the key to long-term success for clubs in the transfer market.
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