The Rock and John Cena are the main draws for WrestleMania XXVIII.
It's why the WWE has to keep them out of any in-ring action from now until their highly promoted match on April 1st.
What is the one thing that the WWE cannot afford to happen just a few weeks before their biggest show of their year?
A debilitating injury to one of the biggest draws for this year’s WrestleMania.
There are other wrestlers that fans will look forward to see in a match at this year’s WrestleMania.
However, the main attraction that the WWE is pushing in advertisements and other media promotions is the “once-in-a-lifetime match” between these two men.
Over a year's buildup
For an injury to happen to The Rock or Cena before their match, it would throw out 12 months of buildup and hype.
That would mean all of the hard work done by Cena, The Rock and the WWE keeping the interest of the fans to this match would have been all for nothing.
So, if you are the WWE, why would you risk a debilitating injury in this situation by throwing Cena in a match against someone like The Miz?
There are other draws to the show with the matches of Chris Jericho vs. CM Punk, Daniel Bryan vs. Sheamus or any of the other potential match ups that will make the final WrestleMania card.
If something was to happen to one of those competitors, the WWE could scrap together another opponent and still sell the match to their audience.
All of their storylines to those matches have all come together in the last couple of months. There are fans who have bought into this match, but the people could be changed if something were to happen before the show.
However, with The Rock and Cena, they are both irreplaceable to their match.
Injuries can happen at any time during a match
Just because the wrestlers in the WWE are very skilled and the best at what they do, it doesn’t mean that accidents never happen.
For example, the planned main event for WrestleMania 23 was going to be Triple H vs. Cena. However, plans were scrapped two months before the proposed match, when Triple H tore his quad and could not compete.
Luckily for the WWE, Shawn Michaels was able to step right in and provide a great storyline and match against Cena in the main event.
Just last month, Randy Orton was supposed to wrestle in the main event of the Smackdown Elimination Chamber match. Instead, he was sidelined after suffering a concussion while performing his finishing move.
If The Rock or Cena were to compete in any style of physical match before WrestleMania, they could suffer an injury like a torn quad or a concussion.
That is, unless they are kept out of physical contact.
Ability to carry interest solely on promos
These two superstars are electric on the microphone when they tear each other apart in front of fans. They can hold a crowd of thousands in the arena and millions watching at home in the palms of their hands without throwing a fist.
In fact, their one-on-one promo last Monday at the end of Raw was the main topic on a number of wrestling talk shows the next day.
Cena doesn’t need to come out and squash another superstar like he did last week to The Miz.
The same goes for The Rock.
He doesn’t need to have a match the week before WrestleMania just to prove that he can still bring it.
Instead, these two can trade off from now until April 1, using just their words to sell this epic match.
At the end of the day the main attraction to this year’s WrestleMania isn’t to see who the “Best in the World” is between CM Punk and Chris Jericho. And this year’s WrestleMania isn’t built on will The Undertaker’s streak come to an end at the hands of Triple H.
This whole show is built around two men and two men only: Rock and Cena.
The wrestling world will stop when this match happens.
It’s up to the WWE to ensure this can happen by keeping these two men at 100 percent by keeping them out of in-ring action.