For the first time in the history of the NFL, fans were allowed to attend the NFL Scouting Combine. Of the 6000 or more applicants, only 250 avid fans were allowed to attend the event in Indianapolis, Indiana.
Tracy Perlman, a vice president of NFL marketing, talked about the criteria that was used to select the 250 fans in 2012. She was interviewed on NFL Radio, Sirius XM, Channel 88.
Since the NFL encourages innovative experiences for the fans, the expansion of the attendance list for the Combine was a creative and logical step. Each participant had to pass a background check in order to qualify for an insider experience.
The participants had a radio in their ear and they were to be quiet, somewhat like the participants at a golf tournament.
The opportunity was planned and presented to the Competition Committee of the Combine. The goal was to select the most avid fans. Each fan had to write an essay describing why attendance to the Combine was important and useful to them.
The success of the first year of this new strategy will probably guarantee an expansion of the attendees in the future.
Fans should start preparing to apply for the 2013 Combine. There was a discussion of the possibility of expanding the opportunity for fans to attend. A plan to permit fans to attend four days, with a total of 250 attendees each day was discussed.