Bloody faces, right hooks, game suspensions and a tearful apology came after a fight broke out between crosstown rivals Xavier and Cincinnati.
The fight broke out in the final seconds of the game when Xavier's Tu Holloway and Cincinnati freshmen Ge'Lawn Guyn exchanged some words.
Perhaps, the most embarrassing part of it all came during the postgame conference with comments made by Tu Holloway and Xavier teammate Mark Lyons.
"We got disrespected a little bit before for the game," said Holloway. "We're a tougher team, we grown men out here, we gotta whole bunch of gangsters in the locker room, not thugs but tough guys on the court."
Mark Lyons didn't make his team look any better by commenting, "Y'all (the media) amp it up so much..it's like y'all make it an animosity. We didn't do this. This is a rivalry game. I don't know what y'all expect from us."
The two very different reactions from the coaches also make this an event to remember. Cincinnati's head coach Mick Cronin was clearly flustered after the game saying some decisions would be made about who would be on the team going forward.
"If my players don't act right they will never play another game at Cincinnati. I've never been this embarrassed. I made everyone take their jersey off. And they will not put it back on until they have a full understanding of where they go to school, and what the university is about, and how lucky they are to even be there."
Xavier's head coach Chris Mack was more composed and less emotional. He started off by saying the game ended in disappointment but overall he was happy with the way his team played. "Disappointed in the way both teams conducted themselves down the stretch," said Mack.
Mack said there would be suspensions coming but did not comment further saying he had not seen the tape yet and an official review would take place.
He was also quick to defend Holloway and Lyons comments, "I think at times they don't represent themselves with their use of words real well. How they present themselves in front of a microphone...they're not perfect."
Apologies were later issued by both teams in university press conferences.