Big 12 Preparing a League-Wide Facelift
From on February 23, 2012
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The Big 12 will unveil an all-new promotional campaign at the Big 12 basketball tournament in Kansas City from March 7-10, commissioner Chuck Neinas told ESPN.com at Wednesday's conference commissioners' meeting.
"We’re in the process of retaining a public relations firm and we’re going to have a major campaign promoting the new Big 12," Neinas said. "We feel that competitively, we take a backseat to no one."
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