Robert Griffin III is taking over the football world.
After guiding Baylor through an improbable regular season that saw them beat perennial Big 12 powers Oklahoma and Texas, he took home the most honored trophy in sports—the Heisman. The man they call "RG3" has his sights set now on the NFL draft, where he hopes to be the first player selected.
Griffin has accomplished much on the field. He can now add his first major sponsorship to his resume, as RG3 has signed a deal with adidas. David Baxter, vice president of sport performance for adidas America, said:
Robert Griffin III is an athlete first, and we respect everything he
brings to the game. His team player mentality, strong
leadership on and off the field and genuine character combined with
explosive and dominant athleticism make him a perfect fit for our brand.
He's clearly a great football player but, importantly, he's a great
Adidas has found a star in the making, adding RG3 to an already impressive lineup. As a future Top 5 draft pick, Griffin brings star power to the table as well as exceptional play on the field. His ability as a passer and runner are well documented, leading to his ranking as the No. 2 overall prospect on our NFL draft big board.
Griffin has the chance to make an impact similar to 2011-draftee Cam Newton, who won the Offensive Rookie of the Year award on his way to a Pro Bowl berth and Pepsi NFL Rookie of the Year award. Griffin has similar abilities—and is a more polished passer than Newton was when he left Auburn.
There is no better sign that a player has "made it" than if he's asked to sign a major sponsorship deal before he laces up his adidas cleats for the first time as a professional. RG3 has arrived.
Griffin III is the latest addition to the adidas roster, which includes names like NBA MVP Derrick Rose of the Chicago Bulls, Defensive Player of the Year Dwight Howard of the Orlando Magic, FIFA World Player of the Year Lionel Messi of FC Barcelona, MLB All-Star Justin Upton of the Arizona Diamondbacks, Defensive Rookie of the Year Von Miller of the Denver Broncos, U.S. track and field sprinter Tyson Gay, U.S. Women's National Soccer Team midfielder Heather O'Reilly and WTA star Caroline Wozniacki.
Griffin III will be featured in a variety of adidas marketing initiatives this year and will play a role in the development of football, running and training apparel and footwear, including the lightest in the class adizero collection.