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The Phoenix Suns have the players, but they’re losing games. The Suns started the season ice cold, losing 13 of 20 games. They're playing horrible defense, and losing ticket sales (they’re 21st in attendance).
After hiring a new president of basketball operations, Suns owner Robert Sarver may be looking to replace Gentry.
Sarver told the media, via SB Nation, in July 2010:
As long as Steve (Nash) and Grant (Hill) are here, I feel an obligation to be as successful as possible...(and) I don't know that I can sit there for four years and watch a terrible team play. I think we have too many good players to be terrible, even if we wanted to try and be terrible.
The huddled season is starting play natural selection: the strong are rewarded and the weak suffer. It’s becoming clearer that the Suns, who are always competitive in the playoffs, will be an afterthought in the West come May.
The Suns are poised to make big moves during the 2012 free agency period. In consequence, there is a limited chance they will make any big roster changes this season. Instead, the front office could be looking for a new head coach to shake things up.
What needs to change
Gentry needs to get his stars to stop underperforming. Channing Frye has to start playing more aggressively; 8.6 points and 5.4 rebounds are not good numbers for your starting power forward, especially with Steve Nash by his side.
Hill just looks like he’s losing interest. His shooting percentage is under 50 percent for the first time in four years. Also, Gentry needs to get his team fired up and crash the boards. They are 26th in total rebounds per game.