WWE Raw : Does Twitter Help or Hurt Emotional Connection to Wrestling?
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WWE launched a major campaign recently to direct their fans to Twitter. They often bragged about trending worldwide and even added the wrestler's individual Twitter addresses to the name shown when they enter the ring.
Does this hurt or help your connection to the story lines?
I enjoy Twitter immensely because of my ability to check out news as it happens as opposed to waiting for the networks to break stories. However, I am not interested in getting my favorite WWE superstar to respond to my questions or give me a retweet.
There are many popular WWE superstars on Twitter including CM Punk, John Cena and Randy Orton. Often times these wrestlers post pictures of themselves doing things like signing a stack of autographs backstage before a show. This does give a more personal aspect to their characters because the fans can see what they are doing when the cameras are off. The problem is, what we're watching on the show is fiction. They're giving us real life.
It was so much easier to connect with the wrestlers when we could all believe that Sgt. Slaughter really turned on his country, when we wondered if Hulk Hogan was really going to try to steal Miss Elizabeth and when we wondered if Jake Roberts' snake really got crushed by Earthquake.
With the injection of reality to the product, it has enhanced some of my opinions. For example, it's quite obvious that CM Punk is really a smart ass in real life and doesn't come off as terribly friendly. Jim Ross comes off as more than generous with his time and just a good guy. The issue is that it clouds the way I see them on TV.
WWE wants me to cheer CM Punk, but if I develop a distaste for him because of Twitter then how do they benefit from it? If I love the fact that John Cena does a ton of charity work and seems like a good guy how can I boo him regardless of what he does in the WWE world?
I wish we could build that wall back up. We need to pull the curtains shut and bring back some sort of kayfabe. At the very least, heels on TV should be jerks on Twitter.
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